We didn't wait until we "made it" to start.
Most brands show you the highlight reel. The penthouse. The perfect edit. We're showing you the motorhome parked on a Hollywood side street, the surf lessons paid for with hustle, the dog who chewed through another leash this morning.
This is a family that decided to build something from absolutely nothing — with grit, a laptop, and the kind of stubbornness that only 17 years in LA can forge.
Dad. Daughter. Dog.
One ridiculous dream.
Nick is 6'4" with dreads and a beard that hasn't seen surrender. Wild is seven years old and already braver than most adults — she stood up on a surfboard at six. Buddy is a Boston Terrier puppy who treats every day like it's the most important day of his life. He's probably right.
Together, they're building Wild and Buddy Outfitters — a lifestyle brand for anyone who's ever been told they can't, and did it anyway.
"You don't need permission to start. You don't need capital to begin. You need a reason to not quit. We've got three of them."
Come with us from the bottom.
We're documenting the entire journey in real time. The wins and the wreckage. The breakthroughs and the breakdowns. You don't join us after we succeed — you come with us while we build it.
Every product we make, every mile we drive, every wave Wild catches — you're part of this story.